About Us

launching soon

The MENA Patient Experience (PX) Council is a regional community advancing patient experience as both a human-centred practice and a strategic gamechanger.

Powered by CXSA Institute and Picker Institute, the Council operates on Not-for-Profit principles and addresses the region’s need for genuine thought leadership.

It unites healthcare leaders, strategists, and practitioners from across the GCC, supported by international experts, to share knowledge, generate insights, and co-create ideas that position PX as a differentiator aligned with transformation goals.

At its heart, the Council is a collaborative platform shaping the future of patient-centred healthcare across the region.

Who We Are

The MENA PX Council is powered by the CXSA Institute and the Picker Institute, and guided by a board of distinguished thought leaders and senior practitioners.

CXSA

The CXSA Institute delivers fully certified workshops and training across the GCC, moving organisations from best to next practice. With recognised Patient Experience (PX) training credentials, we equip leaders and teams with advanced skills, strategic insight, and practical tools to embed people-centred care and achieve lasting competitive advantage.

Picker Institute

The Picker Institute, founded in the UK, pioneered the concept of person-centred care. Renowned for its critical insight capability, Picker provides world-class research, benchmarking, and measurement tools. Its surveys, advisory services, and evidence frameworks empower healthcare leaders to improve outcomes, transform culture, and embed patient experience as strategic advantage.